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Title: "Using Perceptual Maps in Marketing" Simulation

Essay Details

Subject: Business
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Date: March 1, 2007
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Grade:
Length: 4 / 1114
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This can produce loyal and happy customers. In the second stage of the simulation, a decision was needed concerning if the creation of a marketing plan that would reposition Cruiser Thorr or launch a new motorcycle. The best decision for the organization was to reposition Cruiser Thorr...

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The best decision for the organization was to reposition Cruiser Thorr. The positioning strategy that I chose was to provide financing options and increase services. In providing financing options and increasing services, the organization will open doors for potential customers who may have felt that the Cruiser Thorr was unaffordable...

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