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Title: "Using Perceptual Maps in Marketing" Simulation

Essay Details

Subject: Business
Author:
Date: September 22, 2015
Level: University
Grade: A
Length: 4 / 1114
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

With the decline of sales, Thorr Motorcycles will need to change the consumer image in order to bring profits to the Cruiser Thorr again. Because marketing is not only selling and advertising organizations must understand how it can affect the product and players in the economic system. The simulation helped to construct and use a perceptual map in order to create an effective marketing plan for the motorcycle brand...

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The simulation helped to construct and use a perceptual map in order to create an effective marketing plan for the motorcycle brand. The situation The major situations in the simulation where a decrease in the sales of the Cruiser Thorr, creation of a market plan that would reposition Cruiser Thorr versus launching a new motorcycle, and to interpret market research findings to plot Cruiser Thorr's brand attributes on a perceptual map...

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