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Title: "Up Above The World So High Like A Diamond In The Sky" Or Is It? ? PIA's Predicament As The Competition Grows From Private Airlines

Essay Details

Subject: Business
Date: March 24, 2009
Length: 9 / 2565
No of views: 0
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It was incorporated on April 18, 1956 under the PIAC Act, 1956 and its shares were quoted on the stock exchange in Pakistan. PIA, over the period of time, became highly bureaucratic. Like other government organizations it was more of a self centered company rather than customer oriented one...

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"Great People to Fly With" became a mere slogan. Internally PIA lacked the zeal and zest which any top notch airline must possess. The company itself was the king and scored badly in terms of customer dealings and relationship building. It knew very well that consumers have no other option as there was no other airline providing the full bouquet of services like baggage handling, in-flight meals and other services like these...

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