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Title: (Report) Sonic Restaurant- Dealing With Targeting The Hispanic Community

Essay Details

Subject: Business
Author: Joshua C
Date: September 7, 2016
Level: University
Grade: A
Length: 5 / 1330
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Many companies don’t believe Latino’s to be a viable target and they don’t want to spend the time or money trying to research this community. The companies that have explored this target market have had to figure out what approaches or appeals should be used and what strategies should be used in creating long-term relationships with this target group...

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Figuring out where to begin is the problem Sonic is currently facing with targeting this group. Purpose The purpose of this report is to investigate how viable it is to target the Hispanic community and what approaches should be used. In this report, we will explore the Hispanic culture in the United States and try to prove how important it is to target this community due to the rapid growth of population...

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