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Title: "Power to the People"-Growth in consumer complaint channels in Ghana

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Subject: Business
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Date: May 2, 2002
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Length: 6 / 1724
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In the end I chose to keep it, simply because I couldn't find an alternative that captured the soul of this piece quite like "Power to the people". The concept, 'Power to the people" was made popular by ex-President J.J Rawlings in the early 80"s when the then PNDC Govt came into power. The idea behind "Power to the people" was to develop and implement a decentralisation programme, designed to mobilise citizens to actively participate in the decision-making process...

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The idea behind "Power to the people" was to develop and implement a decentralisation programme, designed to mobilise citizens to actively participate in the decision-making process. Some 20 years on, a rapidly growing phenomenon across our airwaves can best be described as a contemporary expression of this 'Power to the people' concept! Over the last couple of months, I have observed -across various media channels-that there appears to be a growing number of complaints/concerns being levelled at consumer-marketing companies on a number of issues, ("bad adverts", product/service quality, etc) on a regular basis; and I have subsequently noticed that a few days or weeks after these complaints are aired, most of the affected companies take action...

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