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Title: (Commercial Semiotics) Myth in Slim Jim's "Camouflage" and GM's "Elevation"

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Subject: Music and Movies
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Date: March 24, 1999
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Length: 3 / 823
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Essay text:

It also positions the product as something to be enjoyed on a very basic and instinctual level, the idea of hunting rather than buying adds excitement to what would actually be a very mundane social transaction. "Elevation," by the Deutsch inc. agency, begins with horns honking and shot of stagnant traffic in New York City...

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agency, begins with horns honking and shot of stagnant traffic in New York City. We see frustrated drivers and move into one car where the traffic report is playing on a nice radio with a large lcd screen. The driver changes the station to music and his GM Caddillac Escalde begins to float into the air...

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