Title: (Commercial Semiotics) Myth in Slim Jim's "Camouflage" and GM's "Elevation"
|Subject:||Music and Movies|
|Date:||March 24, 1999|
|Length:||3 / 823|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
It also positions the product as something to be enjoyed on a very basic and instinctual level, the idea of hunting rather than buying adds excitement to what would actually be a very mundane social transaction.
"Elevation," by the Deutsch inc. agency, begins with horns honking and shot of stagnant traffic in New York City...
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agency, begins with horns honking and shot of stagnant traffic in New York City.
We see frustrated drivers and move into one car where the traffic report is playing on a nice radio with a large lcd screen. The driver changes the station to music and his GM Caddillac Escalde begins to float into the air...
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