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Title: ?®Argyle Diamonds: where to now???

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Subject: Business
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Date: August 12, 2007
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Length: 2 / 464
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Argyle and a group of Indian jewellery manufacturers established marketing campaign in order to enter the competitive US market because they wanted to overcome initial US reluctance to purchase diamonds and diamonds jewellery that from India and took market share from other diamond producers...

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The majority of diamonds are low value, off-colour diamonds. But Argyle also has focus on the rare and high price pink diamonds. Thus the company is pursuing a product differentiation strategy through location economies as mentioned in question 2. In addition, Argyle pursuing global strategy since diamonds industry has high degree of pressure of cost reduction and low degree of local responsiveness...

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