Title: ?®Argyle Diamonds: where to now???

Essay Details

Subject: Business
Author: Tonya F
Date: April 11, 2015
Grade: A
Length: 2 / 464
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Argyle has taken advantages of using the cartel. First of all, the agreement enabled Argyle to establish itself in the diamonds industry, promoting industry and investors confidence in the viability of the mine. Secondly, it also gave the company time to gain experience in sorting, valuing and marketing its diamonds...

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This experience gave Argyle the confidence to design and develop marketing systems that would take it forwards along the diamonds pipeline and establish the company??s competitive advantage in the market. However, the CSO??s tight control over diamonds producers has restricted the independent marketing efforts of many produces, Argyle wanted to maintain a degree of independence in their marketing, which brought it into conflict with the CSO...

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