Click here to return to old version

Title: ?®Argyle Diamonds: where to now???

Essay Details

Subject: Business
Date: August 12, 2007
Length: 2 / 464
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Argyle and a group of Indian jewellery manufacturers established marketing campaign in order to enter the competitive US market because they wanted to overcome initial US reluctance to purchase diamonds and diamonds jewellery that from India and took market share from other diamond producers...

Showed first 250 characters

Do you need an essay?

Here are the options you can choose from:

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
  • Prices start from $12.99/page

Do you need many essays?

FULL access to essays database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month

The majority of diamonds are low value, off-colour diamonds. But Argyle also has focus on the rare and high price pink diamonds. Thus the company is pursuing a product differentiation strategy through location economies as mentioned in question 2. In addition, Argyle pursuing global strategy since diamonds industry has high degree of pressure of cost reduction and low degree of local responsiveness...

Showed next 250 characters

If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assignment
  • You get a chance to become an excellent student!

Total price: $10.00


Common topics in this essay:


Similar Essays:

?®Argyle Diamonds: where to now???

2 pages / 464 words



2 pages / 566 words


News Jems And Jewellery Sector Lay Off

1 pages / 270 words


Blood Diamonds

1 pages / 253 words


Blood Diamonds

1 pages / 263 words


Conflict Diamonds

2 pages / 473 words


Sierra Leone

2 pages / 566 words