Benneton ad analisis
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Title: Benneton ad analisis

Essay Details:

Subject: History
Author: Vern H
Date: September 1, 2013
Level: University
Grade:
Length: 3 / 793

Essay text:

Is it possible to persuade anybody using shockvertising? Oliviero Toscani, one of the most famous representatives of this direction, says yes. In this paper I shall try to ponder on how people from different cultures perceive Benetton’s advertisements and if is it ethical to promote the image of a commercial company using global problems like racisms, wars or (the environmental) pollution. Benetton’s advertisements are best examples of the most successful, most unique and probably most shocking forms of advertising in the world. It was said that: “scandal and renown promotes brand more effectively than “typical” ads”...

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