Zara: Vertical Retailer
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Title: Zara: Vertical Retailer

Essay Details:

Subject: Business
Author: Rita B
Date: February 25, 2013
Level: University
Grade: A
Length: 4 / 964

Essay text:

For Inditex, time is the most important element, the element that they consider ahead of costs. Their vertically integrated structure not only makes it possible to shorten the response time but also allows flexibility and keeps the size of inventories to a minimum, thus controlling the significant source of risk in the fashion industry as much as possible. What makes the collections a success is that Inditex creates opportunities for many people to review the collections, continually incorporates changes in fashion, and offers new designs that respond to customers' wishes. Making use of the flexibility of its business model, Inditex tries to deliver new products to its stores in as short a time as possible, responding to changes that occur throughout the season...

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