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Xm Satellite Radio Market Entry Plan

XM Satellite Radio Market Entry Plan

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Title: XM Satellite Radio Market Entry Plan

Essay Details:

Subject: Business

Author: Christopher Y

Date: November 19, 2014

Level:

Grade: B

Length: 5 / 1290

Essay text:

This plan addresses all critical decisions that must be made prior to launch. These questions include: · Value Proposition · Target Market · Product Positioning · Tactical Marketing Plan · Pricing · Launch Budget Focus Executive Summary XM will become the dominant Satellite Radio service provider in the US radio industry. We will use viable and relevant new technologies to satisfy strong (and growing) consumer demand for better radio ? a super-high quality, ad-free, mobile, and personal listening experience. We will gain deeper market penetration than Sirius by providing products and service for all listening environments (car, home/office, and personal)...

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