The top five brands in the world in
the year 2001 are Coca-Cola (68.95 billion), Microsoft (65.07 billion), IBM (52.75 billion), GE (42.4
billion), and Nokia (35.04 billion), respectively.v Brand equity is related to the degree of brand-name
recognition, perceived brand quality, strong mental and emotional associations, and other assets such as
patents, trademarks, and channel relationships... Showed first 250 characters
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It is regarded as being of high and consistent quality, and
the channel power that Coca-Cola has is remarkable. The fact that anyone can go into almost any store
around the world and buy a Coca-Cola is evidence to this fact. People also have strong emotional ties to
Coca-Cola... Showed next 250 characters
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1.global markets of soft drinks increasing
2.Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well
throughout 90% of the world today...
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Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca cola was established in 1886, it is the world’s most ubiquitous brand...
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Coca Cola: International Marketing Mix
This scope of this essay is to discuss the international marketing mix of Coca Cola, which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal, 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong, 2000)...
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Coco-Cola Key Success Factors
IntroductionThe Coca-Cola Company is the world’s largest non-alcoholic beverage company; Coca-Cola is a dominating force in the beverage industry and sets a very high standard of competition...
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Coke Vs. Pepsi
7. Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co, which one would you choose? Why?
• Both Firms EVAs are increasing from 2001 to 2003
• EVAs of Coca Cola is significantly higher than those of PepsiCo...
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Coca-Cola Company has been very successful in international marketing effort. Aggressive advertising, branding and market segmentation have played an important part in the success...
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Strengths and Weaknesses of Coca-cola
A company like Coca-Cola has many internal and external strengths, but when launching a product of this sort, they begin to run into many internal and external weaknesses as well...