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Wine and branding

   
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Title: Wine and branding
 
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Subject: Business
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Date: January 15, 1999
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Length: 3 / 573
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The top five brands in the world in the year 2001 are Coca-Cola (68.95 billion), Microsoft (65.07 billion), IBM (52.75 billion), GE (42.4 billion), and Nokia (35.04 billion), respectively.v Brand equity is related to the degree of brand-name recognition, perceived brand quality, strong mental and emotional associations, and other assets such as patents, trademarks, and channel relationships...
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It is regarded as being of high and consistent quality, and the channel power that Coca-Cola has is remarkable. The fact that anyone can go into almost any store around the world and buy a Coca-Cola is evidence to this fact. People also have strong emotional ties to Coca-Cola...
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