Warid

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Pre-written Papers:

Title: Warid

Essay Details:

Subject: Miscellaneous

Author:

Date: January 11, 2012

Level: University

Grade: A

Length: 10 / 2927

Essay text:

It already has the largest post-paid base in Pakistan. However, compared to this its pre-paid customer base is very low. Warid wants us to find out what factors should it be focusing on to increase its prepaid customer base. To do this it wants us to find out customers' preferences regarding different Key Performance Indicators. The objectives of its research are simple. It wishes to find out what balance should be kept in selecting Above the Line and Below the Line techniques of promotions. The Company: Warid is owned by the private Abu Dhabi Group, which is one of the largest foreign investor groups in Pakistan arid also owns Bank AI-Falah Ltd and Wateen Telecom...

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