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The range of products shown by the company can be credited in part to an unconventional management style, which they term "lattice" structure, under which the company is organized. In this structure, there is no hierarchy and little organized direction, so employees are free to explore their own projects and create their own goals.
This case study will first perform a SWOT analysis of the W.L. Gore company, then identify how certain key issues in marketing are handled within the organization. Concepts explored will include strategic marketing management, marketing ecocyles, and marketing segmentation...
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