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Essay text:
This capstone will describe UPS’s history, organizational structure, marketing strategy, an economic analysis, and its impact on globalization. The information was gained by research of websites, annual reports, books, and personal experiences based on 14 years within the organization.
Introduction
In 2003, United Parcel Service when about changing their name to the acronym UPS. The reason they wanted to do this was because they were no longer only a parcel delivery service. They had evolved into an eclectic global company. They donned a slogan, which they still use today, entitled “What can Brown do for you?” Their vision specifically states in their annual report, they want to “synchronize the world of commerce and manage the needs of their customers supply chain...
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