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Knowing the limitations of research is an integral part of understanding acquired information and making sound decisions based upon it. In the Managing Research Design Simulation, Coffee Time must do just that; acquired data, analyze it for information and determine the validity and limitations of that information to make important business judgments.
Coffee Time is a chain of coffee bars that is very popular in the United States and Europe and now is looking into getting in the South Asia Market (Managing Research Design Simulation, 2002). In order for Coffee Time to determine if South Asia is going to be a good market to release their product, Coffee Time has to analyze different data that will help identify the various locations in India that sell coffee and other types of research needed to identify the need of coffee in this region...
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