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The paper relates that Unilever wants to increase their use of the Internet to improve their brand communication marketing and on-line selling and to simplify business-to-business transactions throughout the supply chain. Charts and Illustrations. Table of Contents Preamble About Unilever Introduction Overview of Legal Structure History About Lever Brothers About Margarine Unie Unilever Vietnam Motto and Purpose Motto: To Add Vitality to Life Purpose: To Serve Consumers in a Unique and Effective Way Logo and Products Unilever's New Identity Product Ranges Food Products Savory and Dressings Spreads and Cooking Products Beverages Ice Cream and Frozen Foods Home and Personal Care (HPC) Products In Personal Care In Hair Care In Skin Cleansing In Home Care Facts and Figures of Some Key Brands Knorr Brand Comfort Sunsilk Performance Current Performance Strategy:"Path to Growth" Sales Figure 2nd Quarter, Year 2005 SWOT Analysis Strengths Weaknesses Opportunities Threats Increasing Competition from Other Companies The Core Brands are in a Weak State Restructuring the Organization Spending Much More on Advertising E-Commerce
From the Paper:
"William Hesketh Lever, the son of a shop keeper, started selling 'Sunlight' soap - the world's first packaged, branded laundry soap - to the workers in the North of England in 1884...
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