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They are finding that retaining existing customers is more efficient then having more customers who are not repeat customers. Marketing is not just selling and advertising like it used to be, customer satisfaction is more important. Also it's not just dedicated to one department; everyone has to participate to have complete customer satisfaction.
Businesses need marketing programs to be successful in their industry. Marketing must be carefully be thought about and planned out. The firm should set goals and come up with strategies to reach these marketing goals. How does marketing work and why is it important to have great marketing strategies?
Understanding their marketing environment is something that all marketers must do immediately upon starting a job...
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