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uk bread market

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Title: uk bread market
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Subject: Business
Date: January 10, 2006
Length: 2 / 516
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Most have found it difficult to compete on price terms with the plant bread producers and in-store bakeries. Figure 1 provides estimates for the value share of the plant bread market held by the major brands and the own-label sector in 2004. Figure 1: Brand shares of plant bread, by value, 2005 Figure 2: Brand shares of plant bread, by value, 2002 and 2004 2002 2004 % change ?m % ?m % 2002-04 Own-label 560 39 545 36 -2...
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The principal British Bakeries brand is Hovis. Hovis used to be a dedicated wholemeal/wheatgerm brand but has now become the umbrella brand for most of the British Bakeries' products such that the old Granary brand, signifying a malted wheat bread, is now tagged as Hovis Granary...
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