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Toyota Psa Case Study Aygo

Toyota Psa Case Study - Aygo

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Title: Toyota Psa Case Study - Aygo

Essay Details:

Subject: Business

Author:

Date: January 6, 2013

Level: University

Grade: A

Length: 7 / 1806

Essay text:

Toyota also aims at providing good quality cars at competitive and affordable prices in order to well establish its dominancy within the industry and to remain the number one of all automakers in the world. On a long to medium term basis, Toyota even wants to become market leader in every continent. Strategy Toyota’s great success is related to its admirable image and reputation which allow the strategy of Toyota to be well implemented. Toyota strives at decreasing costs while maintaining quality and increasing production and operational efficiencies. Toyota invests subsequently in several strategic areas few other car manufacturers can afford, such as hybrid engine and manufacture new cars that comply with the current ‘green trend’...

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