Thorr Motorcycle

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Pre-written Papers:

Title: Thorr Motorcycle

Essay Details:

Subject: Business

Author: Jonathan L

Date: November 18, 2015

Level: University

Grade: A

Length: 3 / 731

Essay text:

I chose to revamp the Cruiser Thorr versus crossing over into the unknown territory of the new product because I felt it was still a viable product line that just needed some updating. o Following my choice to reposition the Cruiser Thorr, I had to make choices about price, promotion, place, and services with a $13,000 budget. I came in under budget at $12,753, and the choices I made are as follows: o 1. Maintain Price: Increasing or decreasing the price each have their advantages and disadvantages. I would have had to justify a price increase to the marketplace with upgrades. With complaints of a too-high price already, this was not an option...

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