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The ultimate marketing machine

   
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Title: The ultimate marketing machine
 
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Subject: Business
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Date: May 19, 1998
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Length: 11 / 2881
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An independent firm (such as Nielsen, in America) estimates how many television sets are tuned to a given channel at a given time. Advertisers then pay a rate, called CPM (cost per thousand), for the right to expose the implied audience to their spot...
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An independent firm (such as Nielsen, in America) estimates how many television sets are tuned to a given channel at a given time. Advertisers then pay a rate, called CPM (cost per thousand), for the right to expose the implied audience to their spot...
Showed next 250 characters

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