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03

The Swatch Group

   
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Title: The Swatch Group
 
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Subject: Business
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Date: March 3, 2009
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Length: 6 / 1528
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The diversification into telecom industry can be simply implied that Swatch is pursuing the concentric diversification strategy since the target market would be the new one with the related technology of Swatch, specializing in microcomponents. Diversification to car business with Mercedes-Benz has provided a great opportunity to Swatch to involve with various business transactions and obtain the valuable experience...
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Diversification to car business with Mercedes-Benz has provided a great opportunity to Swatch to involve with various business transactions and obtain the valuable experience. The diversification has been implemented and targeted to the existing customers who are likely to be young people with the existing knowledge of microelectronics...
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