The diversification into telecom industry can be simply implied that Swatch is pursuing the concentric diversification strategy since the target market would be the new one with the related technology of Swatch, specializing in microcomponents. Diversification to car business with Mercedes-Benz has provided a great opportunity to Swatch to involve with various business transactions and obtain the valuable experience... Showed first 250 characters
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Diversification to car business with Mercedes-Benz has provided a great opportunity to Swatch to involve with various business transactions and obtain the valuable experience. The diversification has been implemented and targeted to the existing customers who are likely to be young people with the existing knowledge of microelectronics... Showed next 250 characters
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The market penetration strategy is the least risky since it leverages many of the firm's existing resources and capabilities. In a growing market, simply maintaining market share will result in growth, and there may exist opportunities to increase market share if competitors reach capacity limits...
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What is Diversification?
Ansoff (1965): Diversification represents the entry of the firm into new markets with new products.
Kamien & Schwartz (1975): Diversification is the extent to which firms classified in one industry produce goods classified in another...
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related diversification in hotelss
In an effort to create a competitive advantage over other hotel chains, and give our customers greater service, Just sleeping Inn will expand our hotel chain to include a car rental service at all of our locations...
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SWOT analysis swatch
Since the beginning of the Swatch Group, it has become synonymous with "durable, emotional consumer products of high quality." When the first Swatch watch hit the streets of Europe in the year 1983, the company had a huge obstacle to overcome a saturated market...
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Swatch's customer segments and perceptions in the US are different from those in the European markets. Perceived as stylish and durable in the U.S. its main customers are teens and pre-teens, while in Europe its fashionable qualities attract the young adult segment...
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The Swatch Group
BI4242 Global Strategic Management The Swatch Group
such as Japan and Hong Kong are able to construct even lower cost of production than Swatch. Moreover, Swatch fails to take into account for different values in each different country...
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Speaking to Khaleej Times yesterday Elsa Emch said the Swatch Group is committed to protecting the rights of its customers around the world and it will do whatever possible within its strengths to protect its customers from fake products...