The product offer

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Title: The product offer

Essay Details:

Subject: Business

Author: Eva R

Date: March 2, 2012

Level: University

Grade: A

Length: 5 / 1489

Essay text:

It's also used by the selling company in its various advertising and promotional material aimed at the target market. Traditionally the selling company's marketing department would formulate the product offer, but nowadays the sales person greatly improves his selling effectiveness if he able to refine and adapt the product offer (not the specification) for targeted sectors and individual major prospects. Developing and tailoring a product offer, or proposition, is a vital part of the selling process, and the approach to this has changed over the years. FAB's The technique of linking features, advantages, and benefits (FAB's) was developed in the 1960's and it remains an important basic concept for successful selling and sales training...

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