The Marketing Communications Mix
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Title: The Marketing Communications Mix

Essay Details:

Subject: Business
Author: Steven N
Date: June 19, 2013
Level: University
Grade: A
Length: 6 / 1672

Essay text:

Firstly they have created a variety of television adverts which will be shown during commercial breaks of most top television channels. They will be put in commercial breaks of popular TV shows to maximise the audience, however it is more expensive the more popular the show. One advert consists of a couple parting at an airport and then having a video call to each other. The advert is supposed to show that with 3G you can stay together. Another of their adverts features David Beckham (see fig 1.1) watching football highlights on his mobile. Fig 1.1 Vodafone have also taken images from these adverts (see fig 1...

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