The iPhone

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Title: The iPhone

Essay Details:

Subject: Business

Author:

Date: July 25, 2013

Level: University

Grade: A

Length: 1 / 279

Essay text:

We think especially business people or so called young professionals are potential customers of our product. Within our target market are also all Apple customers (especially I-pod-User) as well as all Smartphone- and PDA-User. US-Market We want to take a look at the US-Market. They found out that the average customer of the product is male (72%) and at least 31 years old. He earns about 75.600$ per year and has a college degree. They have an estimated target audience of 10 mio. in the US. Mobile use in the future The following numbers express the desires of the people, which are planning to buy a new mobile phone: E-mail 14,4%, Navigation 10,4%, Internet 10,1%, Music 7,5%, Fotos/Video 7,4%, Voicemail 7,1% Target-Audience The number of the 18-65 year old people in Germany is 50...

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