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The Comeback of Caterpillar, 1985-2002.

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Title: The Comeback of Caterpillar, 1985-2002.
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Subject: Business
Date: September 23, 2002
Length: 8 / 1985
No of views: 0
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However, by 1982, after record years of sales and profits, due to a global recession, a costly strike and devaluing of the US dollar, Caterpillar was thrust into three consecutive years of loses totaling almost one billion dollars. Fierce competitors like Komatsu Ltd...
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Fierce competitors like Komatsu Ltd. From Japan, launched a massive campaign to dethrone Caterpillar's leadership in the international market even determined to undermine their share of the US market. During this time of crisis, Caterpillar re-examined their past activities and realized the necessity for a drastic change in the way the did business...
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