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Title: The comeback of Caterpillar
Essay Details
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Business |
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| Date: |
June 23, 2006 |
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| Length: |
6 / 1476 |
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Essay text:
Rather, Caterpillar had the capability of using its global positioning to cushion a decline in one market by increasing sales in another market. Cat's competitors, by contrast, were more heavily dependent on their home market, and therefore were more likely to be affected by a decline in a single market...
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Barton's decision to expand into new markets in Asia, Latin America, and Eastern Europe, was intended to strengthen Cat's global positioning.
? Diversification. Cat's diversification into new products provided the company with another layer of protection against cyclical movements of boom and bust...
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