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Essay text:
What were the sources of Caterpillar's spectacular success up to the early 1980s ?
Students may suggest the following points:
? Cat's joint ventures with global competitors such as Mitsubishi Heavy Industries
? Cat's excellent reputation as a supplier of high quality equipment
? A marketing organization based on a stable, longstanding, independent dealer network that was strategically located throughout the world.
? A worldwide service and support system -? linked to the dealership network ?- which provided for the supply of parts and components anywhere in the world in 48 hours.
? A steady increase in worldwide demand for Caterpillar's products from WWII through the 1970s...
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Common topics in this essay:
- The Very Hungry Caterpillar
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- The Comeback of Caterpillar
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- The History of Caterpillar Engines
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