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The Comeback of Caterpillar

   
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Title: The Comeback of Caterpillar
 
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Subject: Business
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Date: April 7, 2009
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Length: 8 / 2097
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market and went after their Latin American and Europe markets as well by increasing quality and reducing costs. Komatsu doubled their market share while Caterpillar lost 25 percent of theirs. Leadership Style (George Schaefer vs. Donald Fites): George Schaefer, Caterpillar's CEO from 1985-1990 responded to the changing environment by with dramatic strategic initiatives in every area of the company including purchasing, manufacturing, marketing, personnel, and labor relations...
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Donald Fites): George Schaefer, Caterpillar's CEO from 1985-1990 responded to the changing environment by with dramatic strategic initiatives in every area of the company including purchasing, manufacturing, marketing, personnel, and labor relations...
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