In May of 1993, Pepsi introduced Pepsi Light and had outdoor and television advertising blitzes. Coca-Cola's strategy was to advertise internationally for Central Europe. Coca-Cola and Pepsi are in a dogfight, but both will end up as winners.
When companies like Coca-Cola and Pepsi effectively analyze and solve these problems to everyone's liking, new foreign markets can translate into terrific opportunities in the long run... Showed first 250 characters
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Coke is targeting international growth; Pepsi is growing its snack business. With public opinion split, there's another problem for both Coke and Pepsi. For now, Pepsi's Aquafina is beating Coke's Dasani in the water wars. It's just the latest front in a battle between hundreds of Coke and Pepsi brands: Diet Coke vs... Showed next 250 characters
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Coke Vs. Pepsi
7. Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co, which one would you choose? Why?
• Both Firms EVAs are increasing from 2001 to 2003
• EVAs of Coca Cola is significantly higher than those of PepsiCo...
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Pepsi was first made in New Bern, North Carolina, in the United States in early 1890s by pharmacist Caleb Bradham. In 1898, “brad’s Drink” was changed to “Pepsi-cola” and later trademarked on June 16, 1930...
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Value Chain of Coca Cola and Pepsi
Pepsi and Coke operate by sending concentrate to bottlers, who then take the necessary actions, and ship out their products to consumers and vendors. One huge trend by both Pepsi and coke was to begin to contract from less and less bottling company...
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Pop! Fizz. Ah-h! It happens millions of times a day, every day. That feeling of thirst hits, someone opens a Pepsi and the magic begins. Cold. Effervescent...
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PEPSI BLUE CASE STUDY:
THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN
During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola...
pepsi vs coce
At December 4th 2000, PepsiCo, Inc. announced the merger with the Quaker Oats company. With this merger, PepsiCo, Inc. have the access to Gatorade and control the sport drink market by 83,6%...