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03

The Cola Wars

   
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Title: The Cola Wars
 
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Subject: Business
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Date: April 13, 2005
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Length: 18 / 4813
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In May of 1993, Pepsi introduced Pepsi Light and had outdoor and television advertising blitzes. Coca-Cola's strategy was to advertise internationally for Central Europe. Coca-Cola and Pepsi are in a dogfight, but both will end up as winners. When companies like Coca-Cola and Pepsi effectively analyze and solve these problems to everyone's liking, new foreign markets can translate into terrific opportunities in the long run...
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Coke is targeting international growth; Pepsi is growing its snack business. With public opinion split, there's another problem for both Coke and Pepsi. For now, Pepsi's Aquafina is beating Coke's Dasani in the water wars. It's just the latest front in a battle between hundreds of Coke and Pepsi brands: Diet Coke vs...
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