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The Coca Cola Company

   
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Title: The Coca Cola Company
 
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Subject: Business
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Date: March 11, 2000
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Length: 7 / 1699
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That year, the trademark ?Coke' received equal prominence in advertising with ?Coca-Cola', and in 1945 Coke was registered as a trademark. The now legendary promise made by Robert Woodruff to General Eisenhower that every American serviceman would "get a bottle of ?Coca-Cola' for five cents, wherever he is and what ever the cost to The Coca-Cola Company" meant that ?Coca-Cola' went wherever the US troops did, making the brand truly international...
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However, it can rely on a few very important aspects. The quality of its taste, the fiercely protected usage of the word "Coke" and the famous logo penned by Frank Robinson. The Quality aspect deserves special attention as Coca Cola found out at great expense when they announced a change in the formula to a sweeter less tangy taste on April 23, 1985...
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