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Essay Details:
Essay text:
Since the late 20th century we see an increasing focus on the CSR initiatives as well as on public relations. Is this only a new found mantra or is it a strategic initiative of organisations. From a brief description on existing theories of role of the organisations the essay tries to answer some of the questions about the role of organisations. The essay also explores possible mechanisms of institutionalizing corporate behaviour and converting responsible behaviour into a strategic intent.
No. of Words - 3921
Table of Contents
Problems with existing theories 6
The stakeholder view 9
Why Stakeholder View is Important? 9
Is there one Solution that fits all? 11
The Social Contract 13
Conclusion 16
Figure 1: The J-Curve 17
Figure 2: Stages of Organisational Learning 18
Figure 3: Balanced Score Card 19
References 21
Table of Figures
Figure 1: The J-Curve 17
Figure 2: Stages of Organisational Learning 18
Figure 3: Balanced Score Card 19
Figure 4: Modified Balanced ScoreCard 20
Theories about the Role of Business
Before describing the various theories the one pertinent question we must raise is regarding the focus on the role of business in the present economic and socio-political setup?
The shareholding pattern of corporations has been in existence for at least 3 centuries...
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