The Battle of the Bags

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Title: The Battle of the Bags

Essay Details:

Subject: Miscellaneous

Author: Stacy F

Date: January 13, 2015

Level: University

Grade: A

Length: 4 / 1024

Essay text:

This would prove to be difficult to achieve from the bureaucracy oriented management standpoint the company had at this time. In order for the specific markets to be recognized, the decisions had to be made closer to the customer. Discussion: In 1930, Herman Lay, the original founder of what is now Frito-Lay, had his hand on all steps of manufacturing, packaging, sales and delivery of his potato chips. He knew every detail of the business, and knew what people in the market wanted. As his market grew, and Mr. Lay took on partners, he began to lose touch with the individual regional markets as his customers became too numerous...

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