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These include both the financial and non financial factors of the organisation.
With the ever changing business environment, organisations have been searching for a uniformed method of analysis which will enable them to meet there long term strategic objectives. One of the most versatile models which have been introduced over the last 15 years is The Balanced Scorecard.
Introduced by Robert S. Kaplan and David P.Norton through a series of academic journals by the Harvard business review, the balanced scorecard uses a balanced measurement system that comprises of four perspectives.
• Financial Perspective
• Customer perspective
• Internal Business Perspective
• Innovation and Learning Perspective
Historically, financial performance has been the only measurement for organisations to communicate the results of its business operations and performance...
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