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The term "affirmative action" was first introduced by President Kennedy in 1961 as a method of redressing discrimination that had persisted in spite of civil rights laws and constitutional guarantees. It was developed and enforced for the first time by President Johnson. "This is the next and more profound stage of the battle for civil rights," Johnson asserted. "We seek… not just equality as a right and a theory, but equality as a fact and as a result." (Brunner)
“Affirmative action” means positive steps taken to increase the representation of women and minorities in areas of employment, education, and business from which they have been historically excluded...
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