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As time has passed consumers have become more and more concerned with the things that they have, the way it looks, and how it makes them feel. By Target offering designer products at lower prices it allowed the average American to have these products that they would not have previously been able to purchase. This made customers feel like they could still have a little luxury and not necessarily spend a fortune on it. From Target’s conception its mission has been to differentiate their company from its competitors by offering more upscale products at lower prices. In combination with their mission and this trend Target came up with a very innovative and successful idea...
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