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The Timex movements also incorporated new hard alloy bearings rather than expensive jewels used by the Swiss. All this lead to efficient and effective automation of Timex production lines, further lowering already very competitive costs.
The Timex watches were introduced in 1951 and were priced at anywhere between US$6.95-US$7.95. They were disposable and yet also trendy, stylized, and highly durable. Timex provided (for the first time ever) a clear-cut alternative for the masses in the watch industry. No longer were consumers daunted with a very expensive, "life-long" purchase of a watch.
One main reason for the Swiss success around the world was due to their ability to offer their products through retail outlets such as high-end jewelry stores...
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