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Title: Swatch

Essay Details:

Subject: Business
Author: Robert S
Date: May 4, 2012
Level: University
Grade: A
Length: 2 / 385

Essay text:

Their flooding of the market is accelerating the "fad" status for the product created by Swatch and can potentially minimize its life and that of Swatch. Swatch needs to break out from the competition and re-position itself in the U.S market. It needs to focus on expanding its U.S customer base to the young adult segment (18-34 yrs.) while retaining its core customer base of teen/pre-teens in U.S and the young adults in Europe. The U.S. is responsible for more than 40% of worldwide units sold from 1983 through August of 1986. This young adult segment in the U.S. is practically untapped, more affluent and has the ability to pay a higher price for what is fashionable...

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