Successful email marketing campaign

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Use your full name in the field rather than your company's name. And use your recipient's name in the subject line. This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize...
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Personalization of mail while undertaking e mail marketing will also reduce the probability of the e-mail being mistaken as SPAM. For effective b2b email marketing, develop an interesting subject line. First impression does count in e-mail marketing! If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your reader's attention...
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Integrated Marketing Communication he market fragmentation and the increasing communication options in recent years have contributed to the clutter the world is experiencing today. This has lead marketers to integrate their marketing communication tools in order to break through the barrier of noise and reach the target market, “marketing overload is forcing corporations to shout even louder” (keller 2001)...	5 / 1152
Analysis of integrated marketing communications campaign Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1...	11 / 2921
Integrated Marketing Communication "Integrated Marketing Communication (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. It evaluates the strategic roles of a variety of communications disciplines ? for example, general advertising, direct response, sales promotion and PR ? and combines these disciplines to provide clarity, consistency and maximum communications impact...	11 / 3027
Integrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used...	3 / 628
Understanding the Diffusion of Integrated Marketing Communications According to the literature review conducted by the authors, almost all the studies concerned with the diffusion and development of integrated marketing communications were conducted in English speaking countries...	2 / 555
Integrated Marketing Communications ( Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process...	6 / 1528
CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy ABC’S Integrated Marketing Strategy MODULE TITLE: MARKETING MANAGEMENT AND STRATEGY WORD COUNT: 1999 1. EXECUTIVE SUMMARY The objective of this report is to critically analyse the case “Marketing the ‘Lost’ TV Drama Series” applying the relevant concepts of Marketing Management and Strategy...	8 / 2131