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Title: Student

Essay Details:

Subject: Business
Author: Oliver B
Date: December 24, 2015
Level: University
Grade: A
Length: 3 / 677

Essay text:

Qualitative concept data showed similar preferred concept “likes” between pasta and pizza. The following concept categories were important to both pasta and pizza consumers: general variety, convenience and freshness. 4. The pizza product shares many of the same essential elements as did the pizza opportunity while also having the advantage of capitalizing on the pasta product’s extensive research, branding, and sales success. Some of the similarities between the pizza and the pasta opportunity are how they would be categorized, how the food would be sold, and how they would enter the market...

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