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It should do this through advertizing over local TV station with testimonials from rich & influential previous clients. The ads should be aired daily, and twice during primetime hour. The Courtyard should augment TV ads with weekly flyer for special sales promotions (10% discount) for private parties in upscale settings to invite middle class customers. The cost of TV ads and flyers can be funded from its existing operations.
Strategy # 2 – Product
The courtyard needs to position itself as fine bar and dinner restaurant in unique 19th century ambience, for the middle to upper class rich and elite...
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