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Essay text:
Each of these schools had different interpretations of a firm’s situation and different assumptions of the strategy process that go with them. McKiernan (1996) and Mintzberg et al. (1998) came up with ten different schools of strategic management. Three prescriptive schools, i.e., Design, Planning and Positional as identified by Mintzberg have dominated the literature and practice. (Haberberg & Rieple, 2001; Senior & Fleming, 2006)
The Design school has had a big impact on the strategy formation process. Simplicity is the essence of this school. General Manager or the CEO is usually in charge of the strategy making process and only board of directors must review the strategy...
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