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This will be illustrated through the identification of the key drivers of competitive advantage. A strategic capability analysis of an organisation, namely Marks and Spencer. will be undertaken in order to identify which capabilities meet the criteria of value, rarity, robustness and non-substitutability. This study will be used to emphasise the impact of these key drivers which are likely to have an impact on the competitive advantage and on the organisation structure. This framework will be applied to the Marks&Spencers example. The way in which Marks&Spencers gain its competitive advantage will be identified by the key drivers of strategic capability and the impact they have on the industry will be than discussed further, highlighting the internal capacity for leveraging resources and competences...
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