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It is this wide variety and its worldwide vocation which together have ensured the survival of the industry over the course of centuries.
It is traditionally considered a male domain; however women are also driving up sales now. Luxury watch makers are trying their best to design the female equivalent of their most popular watch models. Another notable trend is the integration of new technology and the use of unconventional materials in luxury watches. Also all major brands are raising their price level by repositioning of their products.
Markets and Competition
While the Swiss watch industry is present all over the world (it exports nearly 95% of its production), it does not carry equal weight everywhere...
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