strategic analysis of Cosmetic industry

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Preto easte inovacie alebo novinky su tu priam nutnos?ou. Moderni zakaznici vy?aduju by? bombardovani novymi alebo inovovanymi vyrobkami. Reklama je ve?mi dole?itym nastrojom na uputanie pozornosti koneenych spotebite?ov. Ve?ky doraz v kozmetickom odvetvi sa kladie na vyskum a vyvoj novych poduktov...
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Vertikalna integracia je preto mo?na smerom nahor v re?azci. Kozmeticke spoloenosti maju svoje vlastne vyskumne a vyvojove centra a niekedy spolupracuju aj s farmaceutickymi firmami. Eo sa tyka horizontalnej integracie, ta je v tomto odvetvi nepravdepodobna...
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