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He saved no sacred cows and was anything but shy.
Jobs first order of business was to secure outside capital to revive the company, and he obtained it from a most unlikely source: Microsoft. With an infusion of $450 million from Bill Gates, Jobs then set about rebuilding the company. He stopped licensing the Apple operating system, a major cause of Apple’s decline; he opened the Apple Store, an online site for direct purchase of Apple computers based on the model popularized by Dell Computer (selling half a million dollars of equipment on its first day); and he streamlined and reinvigorated Apple’s product design, terminating more than half of its existing projects, adding support to projects he deemed “gems,” and firing-up completely new endeavors...
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