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Star Alliance: A Global Network

   
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Title: Star Alliance: A Global Network
 
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Subject: Business
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Date: September 7, 2003
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Length: 9 / 2469
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Star has made several unsuccessful attempts to entice Air China into their alliance. There has been a lot of skepticism from the Civil Aviation Authority of China over the longevity of Star Alliance (Mecham, 2004). Another key strategy of Star Alliance is customer loyalty...
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They partnered with airline consortium Troughton Wunderman Inc. to oversee their frequent flier and customer loyalty programs. Star Alliance's advertising strategy will target existing members' customers with TV ads, direct mail, digital marketing, and customer relationship programs (Bold, 2004)...
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