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South Coors Case

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Title: South Coors Case
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Subject: Business
Date: February 2, 2008
Length: 2 / 468
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This may be the most expensive study to do, but it will give accurate information on the intention to sell the product and the best areas in the county to target. Study I: Survey of retail and wholesale beer prices Study it will allow Larry to compare prices of the competition that is currently being carried in the market area...
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It allows him to look at where his product should be priced to allow for profits being made in the consumer and wholesaler market areas.
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