Sony case study - resources, capabilities and core competencies

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In addition, the Sony slogan “like no other” is also one of the most well-known taglines in the world. Sony also has a wide range of skills, expertise and knowledge available from its 163,000 employees worldwide. By carefully coordinating the staff in various areas of the company, and allowing them to actively exchange ideas, Sony has been able to effectively utilise its human resources, which has been reflected in their delivery of quality products and services (Sony United, 2007)...
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By being involved in the growing number of alliances “between hardware designers and creative game-software developers”, Sony has recognised and taken advantage of this “valuable means of growth” (Singh et al, 2005). These alliances contribute to Sony’s relational resources...
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