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Smoking - Truth Behind the Smoke

   
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Title: Smoking - Truth Behind the Smoke
 
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Subject: English
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Date: December 17, 1997
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Length: 8 / 2130
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In one such market research project conducted for the Imperial Tobacco Company, they revealed that the age that a person started smoking cigarettes ranged from 14 to 18 years of age and was entirely social and dependent on perceived peer group pressure (Thompson)...
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This market survey also revealed that once the addiction to nicotine has taken place, the addict must come to a realization of the dangers and deals with them through rationalization. With these facts in mind, the tobacco companies are careful to advertise to youth 16-20 years of age in commercials targeting fun and social activities...
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