Alcohol and tobacco ads are often associated with being “cool.” One of the most famous characters of this method of advertising is Joe Camel. He gives off the impression that smoking Camel cigarettes will make you cool. The ads by alcohol and tobacco companies are aimed primarily at teenagers... Showed first 250 characters
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He gives off the impression that smoking Camel cigarettes will make you cool. The ads by alcohol and tobacco companies are aimed primarily at teenagers. The reason for this is that they need new, young drinkers and smokers to replace the dying ones. A long trend when selling to men or women is to have beautiful models in the ads of the opposite sex... Showed next 250 characters
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Smokey The Bear Sutra
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Throughout earlier years the R. J. Reynolds company used the Joe Camel campaign to entice a younger generation of people to start smoking. The colorful cartoon Camel was depicted as a hip, cool, and popular character having a good time with all his camel friends smoking cigarettes...
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In the ad above Joe Camel a cartoon character is relaxing on the beach on a hot summer day. He is wearing comfortable/baggy pants, a baseball cap, and snazzy sunglasses...
Tobacco Companies Targeting Young People
Thesis: Statistics show us that young people are the main target of the tobacco
II. Two main companies
III. Tobacco industries claims