Silvana Chocolate Analysis

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Haagen Daasz suggested that market expansion was possible through the targeted sales channels, it was agreed to delay the move on the continent to a later point of time as high costs might risk the operation in the home market. 8) ANY OTHER BUSINESS There was no other business 9) DATE OF THE NEXT MEETING I was agreed that the next meeting would be held in the Boardroom a the Silvana Chocolate Ltd HQ on Thursday 11th November 2005 at 13:00 pm …………………………………………… (Chairman) …………………………………………… (Date)
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MINUTES OF A MEETING OF THE SILVANA CHOCOLATES LTD AND THE GOGETEM ADVERTISING AGENCY HELD IN THE BOARDROOM AT SILVANA CHOCOLATES LTD ON THURSDAY 17TH AT 11:00 1) PRESENT Mrs. Silvana Chocolate Mr. Nevermind Tesco Mr. Pierre Chocolate Mr. Haagen Daasz 2) APOLOGIES No apologies were received 5) BRAND IMAGE It was agreed by both, the owners of the chocolate factory and the Gogetem Advertising Agency to establish Silvana Chocolates as a luxury brand on the English market mainly focused at a wealthy target group from the age of 40 to 70 positioned 20% above the market price...
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